There are two kinds of brands online:

1. The ones that make you stop and go, “Oof, I need this.”

2. The ones that make you go, “Wait, didn’t I just see this exact post from six other people?”

Guess which one you want to be.

Spoiler: it’s not the brand doing daily Canva workouts and saying “I help women live their best life.”

If you’re showing up consistently, posting all the content, doing the stories, maybe even pointing at things on Reels—and still wondering why your audience is just... staring—this is for you.

Here’s how to actually stand out online, in a sea of same-sounding brands and strategy soup.

1. Say the Same Damn Thing Everywhere

Most businesses sound like they’re having an identity crisis. Website says one thing, IG bio says another, LinkedIn profile is still in corporate jargon mode.

If your audience has to piece together what you do like a janky IKEA manual, they’re out.

You want to sound like a broken record—in the best way. Repetition is not annoying. It’s branding.

“You don’t need to be everywhere. You just need to be clear where it counts.”
— Tanya Ganian, Founder of Point 7 Digital

Say the same thing everywhere: your feed, your About page, your email signature, your forehead (optional).

2. Know Who You’re Talking To—and What Makes Them Pull Out a Credit Card

“Women, 25–45, who want more from life” is not a target audience. It’s a dating profile.

You need to know:

• What keeps them up at night (and it’s not you posting less on TikTok)

• What they’ve already spent money on that didn’t work

• What they think they need vs. what they actually need

• What words they use to describe the problem—not your fancy expert words

“Branding isn’t about being louder—it’s about being understood instantly.”
— Tanya Ganian

When you nail this, your audience doesn’t just relate. They say, “Oh my god, it’s like you’re inside my brain.” That’s when they buy.

3. Use a Voice That Sounds Like a Human, Not a Marketing Bot

Your brand isn’t just “what you do.” It’s how you say it.

Most people sound like they swallowed a TED Talk. Don’t be that person.

Your brand voice should be:

• Natural to you

• Familiar to your people

• Strong enough that if someone screenshotted your post and cut your name off, people would still know it was you

“People don’t buy because they understand you. They buy because they feel understood.”
— Tanya Ganian

If your content sounds like it was approved by Legal, your dream clients are scrolling right past you for someone who sounds like a real person.

4. Build a Funnel That Doesn’t Require Psychic Abilities

So someone finds your post, they’re intrigued… now what?

If your answer is “Well, they could check my link in bio… or go to my website… or maybe scroll down a bit to my highlights…,” you’ve already lost them.

Your job is not to be mysterious. It’s to make it obnoxiously easy for people to know how to work with you.

That’s called a funnel. It doesn’t have to be complicated, but it does need to:

• Guide people from interest → action

• Give the right info at the right time

• Say “Click here” instead of “Hope you figure it out”

Mystery is cute in dating. Not in your brand.

5. Sell the Thing They’re Already Looking For (Not the Thing You Wish They Wanted)

Most people market like this:

“I created this beautiful, thoughtful, high-level offer that explains my full methodology and covers literally everything they need.”

Great. But is that what they want?

Standing out isn’t about being the smartest. It’s about showing people that you get them—and that you’re offering exactly what they’re already Googling at 2am.

Speak to the problem they know they have. Deliver the solution they didn’t think existed.

That’s branding with brain cells.

If your brand isn’t standing out, it’s not because you need to show up more.

It’s probably because:

• Your messaging’s all over the place

• Your audience isn’t clear

• Your voice is nice but forgettable

• Your funnel is chaos

• And your offer is perfectly built for… no one in particular

Fix those five things, and you won’t have to work so hard to get noticed.
You’ll be the brand they remember—and the one they actually buy from.

About the Author

Tanya Ganian is the founder of Point7digital.com, Shopify seller and sales expert, and author of The Ultimate Branding Workbook and 50 Marketing Strategies to Build Your Brand & Boost Sales. With over 18 years of experience in marketing and a background in psychology, she helps business owners build smart online strategies that increase visibility, attract aligned clients, and generate consistent sales—without the overwhelm.