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The Point 7 Method™ to Digital Marketing

Your Complete 7 Step Framework for Effective Online Growth

What Is the Point 7 Method™?

 
Created by Tanya Ganian, founder of Point7 Digital

The Point7 Method™ is a proprietary 7-step marketing framework designed to help businesses get found online, build trust with their audience, and convert more sales.

It combines brand clarity, audience targeting, content strategy, conversion funnels, scalable advertising, smart automation, and continuous optimization into one complete growth system.

Why It Works

Most marketing fails because it’s scattered. Businesses run ads without a clear brand message. They post on social media without a funnel. They get traffic but no conversions.
The Point 7 Method™ fixes that by giving you a complete, integrated plan that connects every stage of the customer journey — from discovery to repeat purchase.

The Point 7 Method to Digital Marketing:  

Step 1: Discover & Diagnose

We start by taking a full snapshot of your current visibility: your brand, your content, your search presence, and how you stack up against competitors.
This is where we spot gaps, hidden opportunities, and quick wins.

Step 2: Sharpen Your Message

We help you say exactly the right thing so the right people pay attention.
Your message becomes clear, memorable, and impossible to confuse with anyone else’s.

Step 3: Pinpoint Your Audience

We zero in on the people most likely to buy from you and figure out where they already spend their time online.
No wasted energy. Just direct visibility where it counts.

 Step 4: Build Your Visibility Assets

From funnels to your social profiles, we make sure your “first impression” looks polished, credible, and clickable.
This is the foundation everything else builds on.

Step 5: Create & Distribute Magnetic Content

We craft content that gets attention and positions you as the go-to expert in your space. Then we put it where your audience is already looking and get it working for you on repeat.

Step 6: Boost Your Findability (Search + AI)

We make sure you show up when people go looking — whether that’s on Google, in local searches, or inside AI-powered platforms like ChatGPT and Gemini.

Step 7: Measure & Keep You Growing

We track what’s working, adjust what’s not, and constantly look for new ways to keep you visible, relevant, and top-of-mind.

Who This Is For

The Point 7 Method™ is built for:

  • E-commerce businesses ready to scale

  • Service-based brands who want a predictable stream of clients

  • Entrepreneurs tired of random, disconnected marketing tactics

MEET THE FOUNDER

I help business owners turn their expertise into smart, scalable marketing systems that increase visibility and drive sales—without burning out on content or chasing trends.
As the founder of The Point 7 MethodTM to Digital Marketing and author of The Ultimate Branding Workbook and 50 Marketing Strategies to Build Your Brand & Boost Sales, I’ve worked with over 6,000 entrepreneurs to build brands that not only stand out, but also sell.
Since 2005, I’ve been helping service-based businesses and digital product creators bridge the gap between what they do and how they market it—through clear messaging, targeted strategies, and automated funnels that work around the clock.
With a background in psychology and multimedia, I combine buyer behavior with powerful visuals and conversion-driven design to help brands attract the right clients and grow sustainably.
At Point7Digital, we specialize in done-for-you marketing strategies, including:
  • Brand positioning & messaging
  • Lead & sales funnel development
  • Email sequences that nurture and convert
  • Paid ad campaigns that scale

You don’t need a bigger audience. You need a smarter strategy.

Join and start attracting dream clients—without the stress, overwhelm, or burnout.

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