WHEN TO HIRE A DIGITAL MARKETER.
OR DO YOU REALLY NEED A “DIGITAL MARKETING EXPERT”…
POINT 7 DIGITAL | Montreal Digital Marketing Company
Ah, digital marketing. That mysterious cocktail of SEO, funnels, social ads, pixels, analytics, email sequences, AI tools, and acronyms that make you feel like you’re either killing it… or being killed.
If you’ve ever found yourself lying awake at 3am thinking, “Maybe I just need to post more Reels… or start a podcast… or learn TikTok dances with my dog,” you’re not alone.
But here’s the truth nobody wants to say: Not everyone needs to hire a digital marketer. At least, not yet.
So. Should you?
Let’s break it down.
DON’T HIRE A DIGITAL MARKETER IF…
👉 You have no idea who your audience is.
Throwing ad dollars at “everyone” is like standing on your front lawn and screaming into the wind.
"The biggest mistake I see business owners make is expecting marketing to fix a product or offer that isn’t clear. No one can sell what you haven’t defined," says Tanya Ganian, founder of Point7Digital.
👉 You have nothing to sell yet.
You’d be shocked (or maybe not) how many people come to me saying, “We need Facebook ads!” and I ask, “Cool. To sell what?” And they say, “…Oh.”
"A good marketer can amplify demand, but we can’t invent it from thin air. The offer has to exist first," says Tanya.
👉 You’re just looking for a quick fix.
If you think hiring someone will magically triple your revenue overnight while you sip rosé, you’re setting yourself up for disappointment and a very expensive glass of wine. Marketing takes time. Even the good kind.
DO HIRE A DIGITAL MARKETER IF…
✅ You’re making sales, but want to scale.
You’ve already proven people want what you’re selling — now you’re ready to amplify it without burning out. Perfect. That’s when a good marketer can step in and put gas on the fire (instead of trying to light wet kindling).
"If you’re already selling and just need more visibility, more consistency, more conversions — that’s where a digital marketing expert shines," Tanya explains.
✅ You want to stop DIYing.
You’re tired of duct-taping your emails together, boosting posts at random, and Googling “how to make a funnel that doesn’t suck.” You’d rather spend your time doing the thing you’re actually good at — and let someone else take over the rest.
✅ You want strategy, not just tactics.
You don’t just need someone to “run your Instagram.” You want someone who can look at your business, figure out where the biggest opportunities are, and build a plan that actually works.
"The right strategy makes sure you’re not just busy online — but profitable," Tanya adds.
BUT DO YOU “NEED” A DIGITAL MARKETER?
You need results.
If you can get those on your own, cool. If not?
Hire someone who’s not just going to make things look pretty and post on autopilot — but someone who understands business, buyers, and how to turn clicks into cash.
"Likes don’t pay the bills. Sales do. Everything we do at Point7Digital is built around that principle," says Tanya.
Whether you’re just starting out or already running a 7-figure business, the right strategy (and the right expert) can make the difference between struggling to be seen… and actually selling out.
'I always tell clients: marketing should feel like relief, not another full-time job. That’s when you know you’ve hired the right help," Tanya says.
Got questions about what kind of help you actually need?
Shoot me a message. I promise not to tell you to start dancing on TikTok.
