We OVERDELIVER
Because selling online takes more than just a pretty product page. Our strategies are built on a 7-point framework designed to help you get seen, trusted, and chosen—again and again. From positioning and content to email and funnels, we handle what actually drives traffic and turns browsers into buyers. No fluff. No guesswork. Just results.
OUR DIGITAL MARKETING SERVICES
BRAND COMMUNICATION + CONVERSION PACKAGE
Gain crystal-clear clarity and direction with a complete brand audit + strategy session tailored to elevate your business.
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Brand Audit & Positioning: Comprehensive evaluation of current brand positioning, messaging, and visual identity.
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Brand Strategy Development: Customized plan to align brand messaging with target audience needs.
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Content & Communications Plan: Guidelines for consistent and effective brand communication across platforms including a clear brand message, story and content.
FUNNEL STRATEGY & BUILD
Build a system that works even when you’re not. We’ll help you attract leads, nurture them, and convert them into loyal buyers—with funnels and emails that do the heavy lifting.
Funnel Planning & Strategy
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Mapping the customer journey from lead to sale.
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Funnel type selection (lead gen, sales, webinar, product launch).
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Offer positioning + upsell/downsell planning.
Funnel Build & Design
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Opt-in page design.
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Sales page design.
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Checkout page setup (Shopify, ThriveCart, etc.).
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Thank you/confirmation page setup.
Lead Magnet Creation
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Design of PDF guides, checklists, or eBooks.
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Interactive quizzes or calculators.
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Video opt-ins and free mini-courses.
EMAIL MARKETING
Email isn’t dead—it’s your secret weapon for turning customers into superfans. We write and automate the sequences that boost revenue with every send.
Email Strategy
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List segmentation for targeted messaging.
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Content calendar for campaigns.
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Offer-based campaign planning.
Email Creation
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Design of branded templates.
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Copywriting for campaigns (sales, promos, product launches).
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Evergreen sequences for ongoing sales.
Flows & Automations
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Welcome sequences.
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Re-engagement flows for inactive subscribers.
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Win-back campaigns for past customers.
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Abandoned cart sequences.
Technical Setup
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Platform setup (Klaviyo, Mailchimp, ConvertKit, etc.).
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Deliverability optimization.
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A/B testing subject lines and content.
Analytics & Optimization
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Campaign performance tracking.
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Recommendations for improving open and click rates.
MEDIA BUYING: PAID ADS (Facebook + Instagram + TikTok + Google)
No more boosting posts and hoping. We craft and manage ad campaigns that bring in buyers—not just traffic.
Ad Strategy & Planning
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Audience targeting research.
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Offer positioning for paid ads.
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Budget allocation across platforms (Facebook, Instagram, TikTok, Google).
Ad Creation
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Campaign setup (conversion, traffic, lead gen).
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Writing ad copy for multiple variations.
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Designing ad creatives (images, carousel, short video).
Funnel & Tracking
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Connecting ads to sales funnels or product pages.
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Pixel installation and event tracking.
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UTM code setup for attribution.
Campaign Management
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Daily ad performance monitoring.
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A/B testing audiences, creatives, and copy.
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Retargeting campaigns for engaged audiences.
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Scaling winning ads while cutting underperformers.
Reporting
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Monthly performance reports.
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Recommendations for scaling.
Shopify + eCommerce Websites
Start selling with a storefront that’s fast, on-brand, and optimized to convert. We’ll build (or fix) your store so it works as hard as you do.
Shopify & eCommerce Websites
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Shopify/WooCommerce full setup.
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Theme customization.
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Product and collection organization.
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Basic SEO setup (meta titles, descriptions, URLs).
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Integration of reviews, upsells, subscriptions.
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Payment gateway + shipping setup.
Website Include:
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Mobile-optimized, responsive design.
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Blog setup (optional).
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Analytics installation.
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Ongoing support & update packages.
Service-based Websites
We turn your expertise into a powerful client-attraction machine.
With strategic content, smart funnels, and automation that works behind the scenes, we help you get found, get booked, and grow without chasing leads.
Service-Based Websites
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Strategic page structure (Home, About, Services, Contact, Blog).
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Copywriting optimized for SEO & conversions.
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Integration with booking tools, funnels, and email lists.
Website Includes:
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Mobile-optimized, responsive design.
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Blog setup (optional).
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Analytics installation.
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Ongoing support & update packages.
Social Media Content & Growth for Product Brands
Let’s make your brand discoverable, shareable, and shop-able. We design and write scroll-stopping content so you can stay consistent without the overwhelm.
Content Creation
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12–30 branded Canva graphics per month.
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Product showcase posts.
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Lifestyle and behind-the-scenes content.
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Story templates for engagement.
Caption Writing
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SEO-friendly, on-brand captions.
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Hooks to increase engagement.
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Calls-to-action for clicks and sales.
Growth Tools
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Hashtag research for each product line.
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Monthly analytics + recommendations.
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Engagement strategies (polls, Q&As, giveaways).
Cross-Platform Delivery
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Content optimized for Instagram, Facebook, and TikTok.
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Reels/TikTok short video script ideas.
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Content calendar planning.
Search Engine Optimization
Get found where it matters most. Our Search Engine Optimization service helps your business rank higher, attract qualified traffic, and turn clicks into customers. We combine technical SEO, on-page optimization, and strategic content to boost your visibility in search results.
Technical SEO
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Site speed optimization.
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Mobile usability fixes.
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Crawlability improvements.
On-Page SEO
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Keyword research & mapping.
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Optimizing titles, descriptions, headings.
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Image alt text & compression.
Local SEO
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Google Business Profile setup & optimization.
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Local keyword targeting.
Content SEO
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Blog content strategy.
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Internal linking structure.
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Content updates to maintain rankings.
Tracking & Reporting
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Monthly SEO report.
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Recommendations for growth.
What Is the Point 7 Method™?
Created by Tanya Ganian, founder of Point7 Digital
The Point7 Method™ is a proprietary 7-step marketing framework designed to help businesses get found online, build trust with their audience, and convert more sales.
It combines brand clarity, audience targeting, content strategy, conversion funnels, scalable advertising, smart automation, and continuous optimization into one complete growth system.
Digital Marketing strategy for Growth and Visibility
👉 Click here for a free consult and proposal
"We recommend her without hesitation"
"I have worked with Tanya and her team on several projects, and am impressed at how her strategies are consistently abreast of the cutting edge. Not only does she serve the marketing needs of the present - she anticipates trends and positions her clients accordingly. I recommend her without hesitation."
- Akoulina Connell, Arts NB, CEO
TRUSTED BY
PEOPLE,
BUSINESSES & BRANDS
WORLDWIDE
From creation to marketing, success is measured by the satisfaction of my clients and the impact of my work. We take immense pride in both, forging meaningful partnerships and delivering exceptional results. Hear directly from our clients about their experiences and the transformations we've brought to their brands. Your success story is next.
ArtsNB
RBC
Canadian Dance Association
McGill University
University of Montreal
Ribatrial
The Sweet Basket
Helium
The Link Project
CAPACOA
Wedding.com
Continental Bride
Lagostina
PM Office
Salt Sun Sea
Vivace
Lisa Cochran
Continental Bride Magazine
Electronic Bookshop
Laser Eye Clinic
Promocorp Marketing
Mary K Divisions
Lo Faro Photography
Pure Art Foundation
Concordia University
HBC
Alexis Nihon Plaza
CareAxis
Celine Dion Foundation
Alexandre Delambre
Joseph Ribkoff
American Diagnostica
Kajabi
Cuisine Plein Air
Lux & Kyle
Elizabeth Baldwin
Bella Pella
Info TSR
For You Magazine
National BBA
Not sure what you need?
All our solutions are customized based on your objectives. Contact us for custom solutions that fit your business and marketing goals.
POINT 7 DIGITAL
MARKETING
Serving clients worldwide
We help product sellers turn clicks into customers with high-converting funnels, Meta ads, and email strategies that drive real revenue.
Since 2005, we’ve helped brands show up, stand out, and scale with marketing that actually works.
SERVICES
Ecommerce
Shopify Store Builds
Product Launch Funnels
Email Sequences
Paid Ad Campaigns (Meta, TikTok)
30-Day Content Strategy
SEO & Blog Content
Marketing Automation
Copywriting that Sells
HOURS
Monday — Friday
9:30am — 5:00pm (EST)
CONTACT
EMAIL US:
[email protected]
