Your Website Isn’t Broken… It’s Just Boring People Into Leaving (and Taking Their Wallets With Them)

POINT 7 DIGITAL | Montreal Digital Marketing Company

Let’s be real:

Most websites aren’t “broken.”

They’re not glitching, crashing, or throwing up the dreaded 404 Page of Doom.

They’re just… fine.

Fine in that “meh, I guess this works” kind of way.

✅ Pages load
✅ Links work
✅ Logo sitting pretty in the top-left corner

But here’s the question no one likes to ask:

Does your website make people want to click, stay, buy, book, subscribe, or throw their hard earned cash at you or is it just sitting there, looking pretty, while visitors quietly slip out the side door?

Here’s what I’ve learned after 20+ years of poking around inside other people’s websites:

👉 The traffic isn’t always the problem.

👉 It’s what happens after people land on your site.

👉 Navigation that’s anything but intuitive.

👉 A mobile version that looks like it was designed in 2012.

👉 Copy that sounds like it was written by a committee trying not to offend anyone.

👉 Calls-to-action so vague they could mean anything (“Learn more” — about what? The weather?).

None of this shows up as a big red warning in Google Analytics but it is quietly killing your conversions.

A high-performing website is not just a pretty face.

• It’s a storyteller, salesperson, and concierge rolled into one.
• It gives people a no-brainer user path.
• Branding so consistent that you’re recognized without much marketing.
• Copy that sounds human and not like an AI generated clone.
• Lightning-fast load times, because three seconds online is basically a nap.

The difference?

One is a digital brochure. The other is a 24/7 sales machine.

The best websites aren’t made in lonely little silos .

When marketing, design, dev, and analytics teams actually talk to each other, the magic happens: creative ideas turn into experiences people love; data drives decisions; tiny tweaks suddenly turn into real money.

The internet moves fast.

That “cutting-edge” design from two years ago? 

Probably rocking the digital equivalent of low-rise jeans right now.

Here are 4 quick moves to turn your “perfectly fine” site into an actual money machine:

Freshen up your CMS content and templates for speed + accessibility

Keep text, images, and layouts fresh. Make sure it loads quick and works for everyone.

Tweak layouts for more clicks

Move a button. Change a headline. Break up that intimidating wall of text. Little shifts = big results.

Fix your SEO

Titles, descriptions, broken links, keywords — all dialed in so your people can actually find you.

Track the data, not the trends

Use GA4 to see what’s working, what’s flopping, and where people bail. Adjust accordingly.

Quick Test: Is Your Website a Money Magnet or a Money Repellent?

Pull it up on your phone like you’ve never seen it before. Then ask:

"Would I trust this brand with my money?”

If your gut doesn’t instantly scream YES, it’s time for a makeover.

That’s where the real ROI lives.

About the Author

Tanya Ganian is the founder of Point7digital.com, Shopify seller and sales expert, and author of The Ultimate Branding Workbook and 50 Marketing Strategies to Build Your Brand & Boost Sales. With over 18 years of experience in marketing and a background in psychology, she helps business owners build smart online strategies that increase visibility, attract aligned clients, and generate consistent sales—without the overwhelm.